Alma Lasers hosts an annual National Sales Meeting for its sales team, and the theme for 2022 was Cracking the Code. Our team was tasked with refining a pre-existing logo, each presenting a unique version. I redesigned the background gradient and updated the DNA strand for a sleek, modern look. My design was selected by key stakeholders, and I expanded the concept by creating email headers, app welcome screens, PowerPoint templates, and AV graphics to unify the event’s branding.